We are committed to protecting and respecting your privacy. This section of the Terms sets out the basis on which Powerful Play will process any personal information collected by it, including any personal information we may collect about you as a visitor to the Website.What information do we collect from you?We may collect and process the following information about you:- Information that you give us: This is information about you that you give to us by visiting our website www.powerfulplay.co.uk or corresponding with us by telephone, post, email or otherwise. It may include, for example, your name, address, email address, telephone number and payment information via third party payment providers.- Information that our website and other systems collect about you: If you visit our website it will automatically collect some information about you and your visit, including the internet protocol (IP) address used to connect your device to the internet and some other information such as your browser type and version and the pages on our site that you visit. Our website may also download "cookies" to your device. If you exchange emails, telephone conversations or certain other electronic communications with us, our systems will record details of those conversations, sometimes including their content.How will we use your information?We may use your information for the following purposes:- to process your account and any orders you make (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations); - to operate, manage, develop and promote our business and, in particular, our relationship with you (including communicating with you);- to operate, administer and improve our website and other aspects of the way in which we conduct our business;- for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you with relevant information through our marketing programme; - to notify you of products or services that may be of interest to you by us unless you inform us that you do not wish to receive such information;- to protect our business from fraud, money-laundering, breach of confidence, theft of proprietary materials and other financial or business crimes; and- to comply with our legal and regulatory obligations and bring and defend legal claims.We may from time to time review information about you held in our systems – including the contents of and other information related to your email and other communications with us – for compliance and business-protection purposes as described above. This may include reviews for the purposes of disclosure of information relevant to litigation and/or reviews of records relevant to regulatory or criminal investigations. We will only process your personal information as necessary so that we can pursue the purposes described above, and then only where we have concluded that our processing does not prejudice you or your privacy in a way that would override our legitimate interest in pursuing those purposes. In exceptional circumstances we may also be required by law to disclose or otherwise process your personal information. We will tell you, when we ask you to provide information about yourself, if provision of the requested information is purely voluntary and there will be no implications if you decline to provide the information. Otherwise, you should assume that we need the information for our business or compliance purposes (as described above). If you are uncertain as to Powerful Play’s need for information that we request from you, please contact us with your query at hello@powerfulplay.co.uk.Disclosure of your informationWe may disclose personal information about you, where reasonably necessary for the various purposes set out above:
How long do we keep your personal information?We have procedures to periodically delete the information that we hold about you when we no longer need it. Usually, this will be after your involvement with Powerful Play has come to an end and a reasonable period of time has passed. When you place an order through the Website, we will maintain your order information for our records unless and until you ask us to delete this information.